Media
RR In The Media.
UCF 30 Under 30 – Class of 2026 | University of Central Florida
Michael Raymond, founder of Raymond Representation, was named to the University of Central Florida’s 2026 Class of 30 Under 30 — a distinction recognizing exceptional alumni under 30 whose professional achievements, leadership and service reflect the bold spirit and impact of Knight Nation. Selected from hundreds of nominations and confirmed by the UCF Alumni Board of Directors, the honor highlights Raymond’s role in shaping the evolving NIL and sports marketing industry while continuing to represent UCF’s commitment to innovation, integrity and economic impact across Florida and beyond.
Power Players: Raymond Representation
Founder Michael Raymond, COO Brandon Egozi and Head of NIL Miggie Suarez have teamed up to form an agency that specializes in NIL, influencers and talent management based on endorsements, partnerships and sponsorships. They have negotiated deals with prominent brands in NIL, ranging from H&R Block to Monster Energy, Turbo Tax, Subway, Vuori, Gatorade and others.
Top 24 Agents In The Marketing Space - Business Insider
"Raymond is an up-and-comer who's making a name for himself by working with athlete influencers, including helping those in college grow and monetize their social followings." - Insider
Full interview about the origin of RR with Miami Law's Director of Entertainment, Arts and Sports Law
"I don't think you can learn this job, there is no blueprint to becoming an agent. An agent connects the dots, an agent protects their clients."
Tori Ortiz Is The Latest College Athlete Promoting Gatorade
"In February, Gatorade announced Fuel Tomorrow, a new multi-year initiative aimed at helping everyone have equal opportunities to play sports and realize their potential. The latest athlete to be tapped for the campaign is Oklahoma State track and field athlete Tori Ortiz through Gatorade’s digital marketing agency Mirror Digital." - Forbes
NIL Year 1 Business of College Sports
"Michael Raymond, founder of Raymond Representation, says his agency negotiated more than 117 NIL deals for 18 clients in Year 1 for a total of more than $350,000.
Raymond represents quite a few female athletes, including Florida gymnast Trinity Thomas, Duke track and field athlete Emily Cole and Oklahoma track and field athlete Tori Ortiz. His female athletes accounted for more than $150,000 of his agency’s deals." - BCS
H&R Block Expands Its ‘A Fair Shot’ NIL Campaign With Female Student Athletes
"H&R Block has announced new name, image and likeness deals with six additional female student athletes as part of its commitment to provide $1 million in sponsorships and support for female college athletes." - Forbes
UCLA said move to Big Ten will help NIL opportunities – will it?
"Raymond points to social media as the hopeful, if not likely, point of conversion from increased TV exposure to UCLA and USC athletes’ commercial opportunities. He said it can feel like social media has been the source of 90% of NIL deals" - On3
Raymond Rep NIL Client Emily Cole
"It has been one year since the NCAA granted college athletes the right to profit off of their name, image and likeness (NIL). With the help of her agent, Michael Raymond of Raymond Representation, Cole has leveraged her immense social media following — she’s amassed 68,000 Instagram followers — into NIL deals with H&R Block, Family Dollar, and many others. Cole serves as a blueprint for success in navigating the NIL space."
Athletes lean on family, friends to navigate representation in NIL era
"I definitely sat back and watched for a little bit because I was concerned and a little bit unsure about everything,” Thomas said at the inaugural NIL Summit. Michael Raymond, the founding president of Raymond Representation, was the first agent Thomas interviewed. She said Raymond made her feel comfortable. She met his team. She trusted him."
Meet Michael Raymond | NBA Agent and Entrepreneur
"The Agent business has always been very traditional and duplicated. I have researched, followed, and learned about so many different sports agencies and agents over the years. As I continued to gain experience, build community, and connect with professional athletes, I noticed a similar trend. Massive amounts of athletes either had bad relationships with their agents/managers or were being severely underutilized compared to the star athletes."
Network
The RR Network.
RR Network Episode 1
Always a blessing sitting down with my mentor and brother @therealglevy, Associate Dean and Director of the Sport & Entertainment Program at Miami Law.
Bringing Miami Law into the Raymond Representation story is a full circle moment for me — this is where the journey started.
In this upcoming series we break down Sports Law, NIL, and what the next generation of attorneys needs to learn to break into this space.
Consistency is everything. Show up every day, protect your habits, and remember you're always one connection away from a completely different life.
RR Network Episode 2
Grateful to sit down with my mentor, friend, and brother @darrenheitner, one of the most respected sports attorneys in the NIL space.
In this upcoming series we dive into the evolution of NIL, athlete branding, and the massive shifts happening across college athletics. From collectives and revenue-sharing to the legal frameworks shaping the industry, Darren has been one of the key voices helping guide where this space is headed.
Always grateful for the opportunity to learn from and collaborate with leaders who continue pushing the industry forward.
RR Network Episode 3
Grateful to sit down with my friend @vshahbaz, founder of Joy Dealers and a leader in the athlete charity and foundation space.
From her headquarters in Coral Gables, we talked about what it takes to build impactful events, foundations, and teams in a competitive industry — and how she discovered her true purpose bringing people together through philanthropy and community.
Victoria has worked alongside some of the biggest names in sports, including Bam Adebayo, Mookie Betts, Tyler Herro and many others, helping athletes create impact far beyond the game.
A powerful conversation about leadership, purpose, and the people working behind the scenes to create meaningful change in sports and in the community.
RR Network Episode 4
Grateful to sit down with @ellenlathamofficial, founder of @orangetheory and one of the most influential leaders in modern fitness.
Ellen has been a part of my life for as long as I can remember. She’s known my family for decades and has always been someone I’ve looked up to — a true example of discipline, consistency, and what it takes to build something meaningful over time.
In this conversation we dive into her journey from the early days of Orangetheory to building a global fitness movement, and the mindset, leadership, and work ethic that helped shape one of the most impactful brands in the industry.
A powerful discussion about health, performance, and the philosophy that greatness is built brick by brick through discipline and consistency.
RR Network Episode 5
Grateful to sit down with our client @tphillss, professional basketball player, elite content creator, and one of the most authentic storytellers in the social media space.
Trey represents the evolution of the modern athlete-creator — blending high-level hoops with real-life perspective while building a platform that connects with audiences far beyond the game.
In this conversation we dive into his journey from pursuing professional basketball to leaning into the creator side of the industry, and how he’s building a brand rooted in authenticity, storytelling, and discipline.
Proud to represent Trey and excited for everything we’re building together here at Raymond Representation.