Media
RR In The Media.
Tori Ortiz Is The Latest College Athlete Promoting Gatorade
"In February, Gatorade announced Fuel Tomorrow, a new multi-year initiative aimed at helping everyone have equal opportunities to play sports and realize their potential. The latest athlete to be tapped for the campaign is Oklahoma State track and field athlete Tori Ortiz through Gatorade’s digital marketing agency Mirror Digital." - Forbes
Top 24 Agents In The Marketing Space - Business Insider
"Raymond is an up-and-comer who's making a name for himself by working with athlete influencers, including helping those in college grow and monetize their social followings." - Insider
Full interview about the origin of RR with Miami Law's Director of Entertainment, Arts and Sports Law
"I don't think you can learn this job, there is no blueprint to becoming an agent. An agent connects the dots, an agent protects their clients."
NIL Year 1 Business of College Sports
"Michael Raymond, founder of Raymond Representation, says his agency negotiated more than 117 NIL deals for 18 clients in Year 1 for a total of more than $350,000.
Raymond represents quite a few female athletes, including Florida gymnast Trinity Thomas, Duke track and field athlete Emily Cole and Oklahoma track and field athlete Tori Ortiz. His female athletes accounted for more than $150,000 of his agency’s deals." - BCS
Power Players: Raymond Representation
Founder Michael Raymond, COO Brandon Egozi and Head of NIL Miggie Suarez have teamed up to form an agency that specializes in NIL, influencers and talent management based on endorsements, partnerships and sponsorships. They have negotiated deals with prominent brands in NIL, ranging from H&R Block to Monster Energy, Turbo Tax, Subway, Vuori, Gatorade and others.
H&R Block Expands Its ‘A Fair Shot’ NIL Campaign With Female Student Athletes
"H&R Block has announced new name, image and likeness deals with six additional female student athletes as part of its commitment to provide $1 million in sponsorships and support for female college athletes." - Forbes
UCLA said move to Big Ten will help NIL opportunities – will it?
"Raymond points to social media as the hopeful, if not likely, point of conversion from increased TV exposure to UCLA and USC athletes’ commercial opportunities. He said it can feel like social media has been the source of 90% of NIL deals" - On3
Raymond Rep NIL Client Emily Cole
"It has been one year since the NCAA granted college athletes the right to profit off of their name, image and likeness (NIL). With the help of her agent, Michael Raymond of Raymond Representation, Cole has leveraged her immense social media following — she’s amassed 68,000 Instagram followers — into NIL deals with H&R Block, Family Dollar, and many others. Cole serves as a blueprint for success in navigating the NIL space."
Athletes lean on family, friends to navigate representation in NIL era
"I definitely sat back and watched for a little bit because I was concerned and a little bit unsure about everything,” Thomas said at the inaugural NIL Summit. Michael Raymond, the founding president of Raymond Representation, was the first agent Thomas interviewed. She said Raymond made her feel comfortable. She met his team. She trusted him."
Meet Michael Raymond | NBA Agent and Entrepreneur
"The Agent business has always been very traditional and duplicated. I have researched, followed, and learned about so many different sports agencies and agents over the years. As I continued to gain experience, build community, and connect with professional athletes, I noticed a similar trend. Massive amounts of athletes either had bad relationships with their agents/managers or were being severely underutilized compared to the star athletes."